Accounting firms, like their clients and businesses of all kinds, are constantly searching for ways to work smarter, requiring fewer resources to create more value for their firms and, at the same time, for their clients. While their accounting staff demands more options for working anytime, anywhere, on any device, IT staff is increasingly seeking to standardize and secure the environment in which they work. How can today’s firms meet these competing demands?
By: Geni Whitehouse, CPA, CITP, CSPM
Geni divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley and writing, speaking, and tweeting about what some might consider nerdy subjects. She is a co-founder of Solve Services, which provides remote bookkeeping services to companies in the wine industry. As a former partner in a CPA firm, two-time software company executive, and recent CMO of a tech startup, she has a passion for applying technology to solving business problems. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor.