San Diego, CA — April 14, 2009 —With the release of Abacus Rainmaker, attorneys have the ability to capture and understand critical data about their clients and prospects, the firm’s marketing efforts and its client service. Adding Abacus Rainmaker to AbacusLaw v18 provides the following benefits:
A better return on your marketing dollars
More effective prospecting
Better client service
More repeat business
More referrals
Improved brand image
Abacus President Judd Kessler explained his company’s development of this specialty version: “Attorneys’ AbacusLaw case and contact data is a goldmine for their firms. Abacus Rainmaker helps you capture and process that information in easy ways, giving you valuable insight into what’s working and what isn’t. You’ll learn where to save on marketing campaigns that are under-performing, and where to boost your investment for increased new business. While some firms have stalled during the recession, our customers’ firms can gain momentum and out-perform their competition by using Abacus Rainmaker.”